Made
SIMPEL began where very few software companies do: from first-hand experience in development and construction.
After years of overseeing complex projects, Kurt Robinson identified how disconnected systems slowed delivery and created risk. So, in 2018, he partnered with Peter Ciceran to create a platform built for how work happens.
Aptly named SIMPEL, the system they envisioned and created simplifies operations by unifying document management, design reviews, safety, quality, site access, logistics coordination, and reporting and analytics.
This breadth and depth of product, combined with hardware that benefits from years of R&D, creates something entirely unique: rich, structured data that construction has never had access to before. SIMPEL delivers the foundational data that AI needs before it can be useful and is transitioning its clients into the new age.
Today, SIMPEL has been adopted by more than 375,000+ users across 15,000+ organisations and is trusted by some of the largest companies for iconic projects. In 2025, that reach extended to London as part of a staged global expansion. Looking ahead, what began as a solution to disconnected operations is now shaping the future of construction delivery.
OUR CORE PILARS
TRUST
Nothing we do feels experimental, because it isn't. Every decision is grounded in industry reality, built around the compliance and security demands of an environment where risk management is paramount.
Adoption
We understand that software succeeds when it disappears into how work gets done, without demanding change as the price of entry. Adoption by the people boots on the ground isn't a metric we track; it's the principle we build on.
Structure
Structure without flexibility isn't structure; it's bureaucracy. We believe operations should be connected and consistent; while giving organisations the freedom to capture data the way their projects demand it, without sacrificing accuracy or completeness.
FLOW
From the start, connected operations have been at the core of everything we do. SIMPEL is grounded in a real-time, comprehensive flow of operational data, because every outcome depends on the quality of the information behind it.
MEET THE EXECS
Kurt brings over 25 years of experience in property, development, and investment. Prior to founding SIMPEL, he held executive leadership roles, including overseeing major project delivery, giving him a unique understanding of the challenges faced across the property and construction industries.
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Peter brings over 20 years of experience across the private sector, Defence, and the Australian Government. A specialist in complex systems architecture and software engineering, he excels at translating complex client requirements into intuitive, user-friendly solutions.
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Richard brings over 18 years of experience in the B2B technology and media sectors. He has a proven track record of leading businesses through growth stages, optimising commercial strategies, and driving profitable growth. Known for his inspirational leadership style, Richard builds high-performing teams and delivers operational excellence in competitive markets.
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Andrew plays a critical role, connecting departments and driving operational excellence across the business. With a background in advisory and policy, he brings a versatile skill set spanning finance, technology, and people management. Known for his proactive approach and problem-solving mindset, Andrew ensures challenges are met with practical, effective solutions.